Does anything seem a little odd about the ads for the Alfa Spider? It feels like either the ‘landscape porn’ format, the execution (all that flapping skin) or the brand stayed up too late and drank too much Red Bull. Unfortunately, it’s playing for the brand. It feels like it’s trying a little too hard to stay awake–compare this with the get-up-early-towels-on-the-sunloungers approach of BMW in their See How It Feels spot.
So, is this inadvertently, a little too realistic an interpretation of Alfa, maybe a little too revealing, a tad too much on-brand?
