Maybe brands could understand people more by thinking less about them
Metro Pictures in NY are currently showing an artist called Andreas Hofer who makes pictures about what Germany would have been like in 1930. Leaving aside Germany, the Nazis et al, isn’t this work just about his obsession? As OCD becomes a more dominant cultural theme in art, I wonder if this is our cultural equivalent of the Freak Show–”I’m glad I’m not (mad) like him”?
And are we going to start seeing OCD in mass consumer culture too?
Apart from the fact that they both own successful retail chains (except that of course, Anita Roddick doesn’t own it anymore), what would these two have in common? And apart from the fact that they’re both featured in their own window displays with soft focus and a gold signature. Surely, this must be one of those women-in-business charity promotions? I didn’t see anything to say it was, but I’d feel more comfortable knowing it was and they forgot the branding than to think these two decided to adorn their own windows simultaneously.
