Maybe brands could understand people more by thinking less about them
One thing that strikes me about the Land Of The Free is quite how many rules there are compared with the UK. For instance: what happens when you see an ambulance coming your way? In the US, you’re obliged by law to pull over, otherwise, you’ll get a ticket. In the UK, you, er, pull over. If you don’t… you’ll, er, feel bad for the rest of the day. There doesn’t appear to be a lot of difference between the ability of American ambulances to part traffic than with their British counterparts.
This discreet piece of sign-writing (not cad-cut vinyls) on the side of this ‘historic taxi’ is the driver’s cell phone number (begins with 07). No mention is made of phones, let alone mobiles. In assuming we all know it’s a phone number (it doesn’t say ‘TEL’), it simply connects the number to the need – get a TAXI. It manages to communicate a modern function in an entirely incongruous historic setting. Museums and historic buildings: take note.
Life is better when we’re not told everything:
