Maybe brands could understand people more by thinking less about them
What do you imagine Mr and Mrs Francisco had in mind when they were pouring over the what-to-name-your-baby books all those years ago? Did they think they’d be giving their daughter the very best advantage in life by making her memorable?
Or did they just really like the name San(dra)?
The cultural cross-roads of what’s original (and an offence) and what’s derivative (advertising) moves a little nearer. See my previous post–I think this is a going to be a recurring theme.
Living in America is like living in England in the seventies before Terrence Conran and all the graphic designers made everything look the same.
In the UK it’s hard to find to something that’s not had the hand of the graphic designer passed over it, whereas in America, it’s still seen as an option. And though it makes England seem very considered and polished, it also makes it seem very sterile. There’s so little of our vernacular language left, it’s hard to imagine how much texture it must have given us.
