Anita Roddick is on record that she regarded (when she owned it) The Body Shop was a political campaigning organisation first, product company second. Now, of course, she doesn’t own it, L’Oreal does. So, why cling on the politics at all?
Then it was scrappy, slightly homespun–you were buying some of their opinions in every bottle.The Body Shop now is a fairly polished, accomplished, good value skin care retailer–kind of Top Shop for the bathroom. Long ago they ditched the window posters of starving Africans in favour of glamourous models, but this glib attempt at ‘taking a stance’ is worse than not caring. Well, it is not caring; it’s just not caring while trying to exploit those who do care.
